Vagabond Designs

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Who We Are

We are a SEO Cape Town based digital agency, offering SEO and SEM services to help you stand out from the crowd. We help (people with websites) improve their search engine optimization (SEO) to rank on the first page of Google and increase website traffic.
Whether you’ve just launched a new website and want to get of on the right foot or your site has been up for a while but hasn’t been gaining traction : Our goal is to bring a plethora of organic traffic to your doorstep – so that your ideal customer finds your site can be converted into paying customers.

What We do

Our primary goal at Web SEO Online is very specific – we aim to turn your website into revenue generating tool for your business by bringing your target audience to your website and getting them to convert into customers.
  • Search Engine Optimization
  • Web Development
  • Social Media Marketing
  • Google Local Optimisation
  • Graphic Design

SEO Company

SEO Services in Cape Town

Why SEO Services in Cape Town

People are more and more turning towards the internet to get the answers to their problems. Whether it is a need for a leak detective, a cattery or any issues of life, the gateway is the search engines. That is why it is crucial to promote the websites of businesses. Search Engine Optimization is nowadays, the most effective way to drive traffic to your websites.
Many business owners are now very much aware of this fact. They are turning towards SEO so that they can be present on the SERPs (Search Engine Results Pages). Businesses are here to solve people’s problems, and Google wants to organize it in such a way that users get the best experience ever.

What is SEO?

Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks.
SEO is all about improving a site’s rankings in the organic (non-paid) section of the search results.
SEO works by optimizing your site for the search engine that you want to rank for, whether it’s Google, Bing, Amazon or YouTube.
Specifically, your job is to make sure that a search engine sees your site as the overall best result for a person’s search.

 

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Business SEO


9 Tips To Optimize Your Blog For SEO in 2022

9 Tips To Optimize Your Blog For SEO in 2022

Probably you know that having a successful blog is vital for the success of your company. Blogs improve credibility, raise the chances of being found online (seo), and enable you to share your experience on numerous platforms. However, posting quantity over quality is a huge no-no.

Numerous business people begin a blog and feel forced to get new, fresh content made and posted for clients. Then again, the true secret to the success of any online blog is invaluable, targeted content which is completely optimized for seo. Seo is your very best tool and in this article, we'll explain why and how your blog content must be optimized for seo to help your company thrive in 2022 and beyond.

Here are a few seo blog optimization tips and tricks to help you better be seen and heard online!

  1. Relevance

A somewhat obvious one, you don’t wish to be composing content that isn't relevant to your brand! Keep a clear head on your seo goals and maintain relevance at the forefront of your technique.

  1. Seo blog keywords vs. long-tail keywords

You don’t wish to add very general keywords which have hundreds of thousands of search volume statistics. It’s likely to be hard to be viewed and heard in the sea of search engine competition for that keyword. Concentrate on a few niche keywords, or long-tail keywords, which are very relevant to your business, however don’t have a lot of search volume results - begin to use those in your content.

  1. Headings

Search engines focus on headings! They search for your keyword in h2 and h3 headings. Search engines also search for content sectioning. You won’t rank very highly when every single blog of yours is a huge block of copy. Make use of h2 and h3 headings to your benefit. Among our favorite suggestions is to write the headings just before writing the body copy. After that, you'll target on parts of copy and it will make you stay relevant all through your blog.

  1. Alt tags

You can make alt tags for all your images. Make sure to be very descriptive, utilize a keyword, and stay relevant on your alt tag descriptions.

  1. Meta title & description

An extremely important aspect of seo - your meta title and description. This is exactly what will show up when we search for a related keyword and you show up in google. Make sure to have a keyword in your blog’s title and meta description to aid boost your ranking for that keyword.

  1. Permalink

The permalink is the url for the blog. Generally, you need to add a keyword in your permalink somewhere. You can change and customize permalinks in the admin backend of the website when keying in your blog.

  1. External and internal links

Adding internal links to other pages of your website aids your presence in search engine results. In addition, linking to external sources which are trustworthy, relevant, and possess a high authority online. For instance, if a dentist’s office published a blog linking to a study made by the american dental association, this is good for their seo.

  1. Word count

Search engines focus on your word count! Wordpress suggests that blogs be 300 words long or more. This boosts your authority and assists your blog look informative.

  1. New, reader-friendly content

Old content usually gets pushed back in search results for the reason that google praises new, fresh content material. When you’ve updated your blog content on the blog in the past year, you’re golden. Furthermore, when you have run-on or long sentences, it might be considered hard to read. Google likes to show content which is reader-friendly. Thus, it’s certainly worth taking a second look in your blog to make sure it's reader-friendly for customers.

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Social Media Strategy For Greater Success

8 Important Steps You Need To Add To Your Social Media Strategy For Greater Success

Every brand and business needs a custom social media strategy based on their current social media standing, goals, and resources available to them. Many companies rely on a social media manager or a marketing director to develop a strategy for team members to carry out.

And while everything in social media tends to hinge on a bunch of independent factors, there are some universal, core building blocks which you need to have in place to ensure that your business gets the most out of its social media initiatives. Organizations in any industry have the potential to use their social media presence effectively. Here are eight steps to consider when developing a successful social media marketing strategy:

1. Establish marketing goals

Successful social media strategies typically begin with identifying the goals that your marketing team wants to achieve. Your organization may want to improve its brand awareness, sell products, gain more repeat customers or accomplish other objectives.

2. Research your audience

Next, meet with your marketing team to learn more about your company’s target audience. You can review the team’s buyer personas or gather data to develop your depictions of your company’s ideal customers. To create buyer personas for your audience, start by collecting demographic data, such as gender, age and location. Then use customer research to add details like the person’s primary interests, problems and needs.

3. Check your competition

After completing preliminary audience research, take some time to understand how your main competitors use social media. Review the social media platforms they use most often, the types of content they post and their publishing frequency. Completing this review can help you determine how other companies in your industry use social media and can identify areas where you could stand out.

4. Identify the right social media platforms

Review your audience research, competitor data and marketing goals to decide which social media platforms your strategy should prioritize. If your audience is active on only one social media channel, you may opt to focus on that single platform. However, if your audience uses several platforms, you may need to choose two or more that will help you reach your goals.

5. Create a content calendar

Next, create a list of content you plan to publish on your company’s social media channels. Your content can include everything from product updates and sale announcements to current events and behind-the-scenes images of your company. Then, add the material to a calendar so you can begin to develop a regular posting schedule.

6. Engage with your audience

As you publish social media content, monitor the reactions from your audience carefully. Set aside time to respond to comments, answer questions and engage with your audience regularly. If your social media strategy generates comments and concerns that apply to other teams, consider developing a workflow to respond effectively to your audience.

7. Track social media metrics

To confirm that you are achieving the goals you initially set, track your social media metrics at the end of each month. You can access analytics for your account, audience and posts on each social media platform you use. Try adding the data to a spreadsheet or your company’s standard report format so you can compare results from month to month.

8. Track social media metrics

To confirm that you are achieving the goals you initially set, track your social media metrics at the end of each month. You can access analytics for your account, audience and posts on each social media platform you use. Try adding the data to a spreadsheet or your company’s standard report format so you can compare results from month to month.

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15 Ways To Increase Your Website Conversion Rate

15 Ways To Increase Your Website Conversion Rate

Website conversions are important to ensuring that your company views as numerous new prospects as possible. Whatever kind of deal or offer you are giving in your website, converting as much people as you can can help to boost the ROI of your Web presence. Listed here are 15 of the best ways to improve the conversion rate of your site.

Increase Your Website Conversion Rate

1. Make Your Offer Valuable

Regardless of how well your page is set up, when the offer you are giving isn’t fascinating to page visitors, it won’t prosper. To make sure that your visitors sustain interest in your site, you have to offer engaging content. Ensure that you perform some research to find out what the interests of your prospects are and what sort of offers they're most fascinated with.

2. Include Multimedia

If you utilize multimedia such as audio or video the proper way, it could be among the best ways to boost the conversion rate of your site. The multimedia which you include must not impose on the visitor’s browsing in whatever way. It must instead provide valuable information which helps how the visitor learns more information, or how they may best navigate the website. In addition try to ensure that you give your visitors a choice to disable the multimedia when they desire.

3. Make Use Of A Clean And Basic Layout

Simplifying your design will do a lot to help drive your potential customers towards the preferred action. The navigation of the website must be straight-forward and provide your visitor the best possibility of finding what they're searching for. In case you have some white space, don’t stress about this; you don’t have to fill up every bit of the page with something, because this might upset your visitors.

4. Be Concise

Save the very long stories regarding your company and its functionality for in person or more informal meetings. Make an attempt to tell your page visitors precisely what your offer is in as few words as you can so they don’t get annoyed by the big amounts of text.

5. Don't Distract Your Visitors

A lot of company sites make the mistake of offering numerous offers on one page. If you're offering several item of value for your visitors, ensure that you separate the offers in a manner that is clear for the readers. Consequently, it will boost your conversion rate.

6. Include The Essential Elements Above The Fold

Above the fold” is a Web design concept that means putting important page information above the bottom of the browser window on the most typical resolutions used by your website visitors. It's among the best ways to boost the conversion rate of your website, since visitors don't need to search much to find information.

7. Make use of Strong Headers

The same as newspaper headlines, your headers are what draw the interest of visitors making them interested. It can also help to guide visitors to where you might want them to look next. Correctly using headers will help you improve your conversion rate.

8. Reduce Your Load Times

The lengthier your page takes to load, the more unlikely it is that your visitors will remain on it and convert the required actions. Ensure that you make all of the essential technical tweaks to make sure that your page loads as quickly as it possibly can.

9. Make Use Of The Right Button Text

Are you aware that utilizing the word “submit” in your confirmation buttons can in fact reduce your conversion rate? Data from HubSpot shows that “Click here” or “Go” are instead much better to use.

10. Allow It To Be Shareable

Visitor shares are among the best ways to boost the conversion rate of your site. Take time to add choices allowing people to share your page on social networks and you'll increase the number of visitors you receive, which often will improve your conversion rate.

11. Make Use Of The Right Colors

Color combos which are hard to read could be a major turnoff for your visitors. Make sure that you don't use any bad color pairings, including red text on a blue background or lighter colors on a white or light background.

12. Add Your Contact Information

Making it easy for everyone to contact you demonstrates that your company has faith in what it delivers. Include at least email addresses or phone number where one can be reached for information.

13. Easily Simplify Your Form

The simplest forms must have space for information such as a name, phone number, and email address. Demanding a lot of information from visitors will turn them off of the page.

14. Include Testimonials

Testimonials are greatly essential for developing trust; they show that others have used successfully your products or services and will help persuade those which are on the fence concerning converting.

15. Modify The Page Frequently

Most importantly, ensure that you constantly analyse and assess your conversion numbers to be able to make the necessary changes to boost your landing page and make it better in the future.

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